![]() Maybe you’re a target in PvP, or maybe you’re there to make a town look more crowded, but you’re still there to keep the paying customers happy. If you are playing a free to play game and you’re not paying anything you are not a customer, you are content. This is not easy to do because anybody who plays a free to play game without paying money for it is exactly that. So how do you keep the players who are paying nothing interested in the game? Well the first thing you have to do is to convince them that they are not there merely as targets for the paying customers. For a free to play multiplayer game a developer has to know how to keep all three groups of players on side, because to lose one is to inevitably lose them all. Others, known in the industry as “whales”, will spend money in large amounts. ![]() Other players will play for free, forever. ![]() Some players will pay a little bit to ease their time in a free to play game and take the edge off the grind, especially if they hit points where progress really gets slow. ![]()
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December 2022
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